Moja Love: Marketing Coordinator

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Moja Love TV is looking for a marketing coordinator to support the marketing & communications department in deciding strategies and business efforts to enhance the brand image and boost audience reach for Moja TV channels and subsidiaries.

Requirements:

Bachelor’s or master’s degree in marketing or related field.
Experience in digital marketing, brand management & marketing
Leading & Managing SEO/SEM marketing database, email, social media, advertising campaigns
Creating digital campaigns that engage, inform & motivate target audiences
Solid knowledge of website and marketing analytical tools.
Working knowledge of ad serving tools.

Responsibilities:

Develop newsletters, copy for promotional material creation including proofreading.
Redesign and manage company website and social media presence including SEO, PPC campaigns, content creation, and photo/video editing.
Track sales data, maintain promotional materials inventory, plan meetings and events, tradeshows, maintain databases, and prepares a report.
Implements marketing and advertising campaigns, preparing marketing and advertising strategies, plans, objectives; planning and organizing promotional presentations and updating calendars.
Keeps promotional materials ready by coordinating requirements with graphics the department, inventorying stock, placing orders, and verifying receipt.
Supports sales staff by providing market trends, and new content information.
Researches competitive products by identifying and evaluating product characteristics, market share, advertising, and maintaining research databases.
Plans meetings, events, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.

Monitors budgets by comparing and analyzing actual results with plans and forecasts.
Manage company website and social media presence including SEO, PPC campaigns, content creation, and photo/video editing.
Create original content for Moja TV channels digital platform

Critical Skills: